Publicis Groupe (marketing, communication and digital transformation group from Romania) announces the acquisition of the Advertise BG agency in Bulgaria.

This acquisition will make Advertise BG merge and become part of Digitas Sofia, the digital marketing agency within Publicis Groupe Bulgaria.

Advertise BG currently serves over 100 local and international clients, offering expertise and services that include performance marketing, branding and awareness, social media marketing, digital design, conversion rate analysis and optimization, as well as training and consulting.

Alexander Georgiev:

“After working with Publicis Groupe Bulgaria over the years for multiple projects, this partnership is a natural and strategically important step for us.

This union opens up new opportunities for us to capitalize more effectively on the Group’s vast global expertise and to apply our own available technologies and platforms in order to obtain a competitive advantage on the local market and beyond.”

Alexander Georgiev will take over the role of Digital Transformation Director and become a member of the Executive Committee of Publicis Groupe Bulgaria. In the new role, Georgiev will report directly to Vessela Apostolova, CEO, Publicis Groupe Bulgaria.

Vessela Apostolova, Chief Executive Officer, Publicis Groupe Bulgaria:

“Our strategy has been to find the link between building ideal digital experiences for customers and the right business results. This acquisition will further enhance Publicis Groupe Bulgaria’s digital transformation resources to complement our existing strategy specializations digital, data, social media and digital content creation.

The Advertise BG team’s vision and ability to drive growth for clients through digital performance and e-commerce channels aligns with our ambition to be our clients’ premier and preferred partner in their digital transformation journey.”

Tomas Lauko, Chief Executive Officer, Publicis Groupe Central & Eastern Europe:

“This strategic acquisition in Bulgaria will complement our digital performance, commerce and technology and data offering for the benefit of our customers, bringing the additional value and speed they need today. At the same time, the top talent within Advertise BG will be able to help Publicis Groupe further strengthen its current leading role in Digital Marketing Transformation in Central and Eastern Europe”

Author: Adriana Diura

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