The Ministry of Entrepreneurship and Tourism has launched two market prospecting procedures in order to purchase operational services for the unique romania.travel portal, respectively, to promote Romanian destinations for tourists from Great Britain and Germany, in an online and television campaign.

In a statement sent to StartupCafe.ro, MAT says that “the use of digital marketing tools is one of the most important pillars in any integrated marketing strategy of the tourist destination.”

“Achieving the strategic objective of increasing the notoriety of the tourist destination Romania, by communicating the differentiating elements, on the targeted foreign markets, requires the development of an integrated marketing and communication campaign, including TV and online components, taking advantage of opportunities in the targeted markets. it is done in a sustainable way, which will help to highlight the Romanian values. Together with the members of the National Tourist Brand Council, MAT implements a marketing plan adapted to Romania’s current promotion needs “, says Constantin-Daniel Cadariu, Minister of Entrepreneurship and Tourism.

The two market prospecting procedures:

1. Operationalization of romania.travel

The first market prospecting procedure envisages the subsequent start of a public procurement procedure for services for the creation of the romania.travel web portal. Deadline for submission of proposals: 14.07.2022.

The online portal romania.travel “will be made in compliance with the principle of KISS (Keep It Straight Simple)”, says MAT.

The Ministry of Entrepreneurship and Tourism says that it aims to obtain “a functional, accessible and attractive software tool for the digital promotion of the tourist destination Romania”.

The existing romania.travel portal also has a Facebook page with about 20,000 followers.

Consult HERE the announcement posted in the SICAP public procurement system for Market Consultation in order to purchase services for the creation of a web portal for the romania.travel web domain.

2. Promoting Romanian tourism in Germany and the UK

The second market prospecting procedure aims at a future procurement procedure for an integrated TV-online promotion campaign in the UK and Germany. Deadline for submission of proposals: 18.07.2022.

The Ministry of Entrepreneurship and Tourism believes that “in the activity of tourism promotion, transnational, pan-European, television channels with specific tourism, sports, news and travel is an important tool through which the promotion message reaches potential tourists.”

The impact that such televisions have among consumers of tourism products and services “is an effective one, being known the influence that the visual media has among the public” – considers MAT.

The Ministry of Tourism claims that in choosing the two markets, Great Britain and Germany, it is based on “a series of normative acts, strategic documents of the ministry, studies, as well as the high potential both from the economic point of view and from the consumption of TV advertising. -online among the markets of interest for Romania ”.

The stated objectives of the integrated TV-online campaign are:

  • “To increase the level of notoriety of Romania as a tourist destination for city breaks,
  • to boost traffic on the www.romania.travel website, carried out in those countries,
  • as well as to improve the ranking in Google searches about Romania ”.

Consult HERE the announcement posted in the SICAP public procurement system for Market Consultation in order to purchase services for a TV and online campaign in the UK and Germany.

These actions, to which is added the campaign to promote Romania through opinion formers, are part of the “integrated campaign to promote the tourist destination Romania”, which will be carried out in 2022 by the Ministry of Entrepreneurship and Tourism in partnership with the Brand Council National Tourist.

Source Link

close

Brasov-Romania News To Your Inbox!

We don’t spam! Read our privacy policy for more info.