The value of European e-commerce amounted to 718 billion euros in 2021, and Romania records almost half of online sales in Eastern Europe, according to a statement from the Romanian Association of Online Stores.

With a 13% increase in Europe in 2021, to 718 billion euros, e-commerce has shown that it has become even more firmly anchored in the economy and society, after during the COVID-19 pandemic it was for many people the main source of supply, is shown in the Report 2022 on European e-commerce published by Ecommerce Europe and EuroCommerce.

Significant growth in 2022 as well

In Romania, e-commerce turnover was estimated at 6.2 billion euros in 2021, up 11% from 2020, and by 2022 the sector is estimated to rise by 13% to 7 billion euros. Thus, sales made in Romania last year accounted for almost half of the total made in Eastern Europe, estimated at 14 billion euros.

“The Ecommerce Europe report is a confirmation that Romania is an e-commerce hub in the region. The e-commerce sector in our country accounts for almost half of the total e-commerce turnover in Eastern Europe, estimated at 14 billion euros. the solutions it has brought to people’s lives in the last two years, e-commerce has fully demonstrated its usefulness, being often the only accessible solution for shopping, during the restrictions “, said Florinel Chiş, executive director of the Romanian Association of Online Stores, member of Ecommerce Europe.

According to him, in these days marked by increases in fuel prices and high inflation, e-commerce is once again coming up with a series of services that help people save money and navigate this uncertain context more easily.

Retailers have gained experience, but the context in the region is difficult

“In the last two years, retailers have gained a lot of experience in digitization. This acceleration has been significantly driven by the pandemic context, during which e-commerce and retail have played a key role. These developments are reflected in this report. In 2022, Europe Unfortunately, the war in Ukraine will have major consequences for the European economy as well as the e-commerce markets, and many of our members have already reported declines in purchasing power and confidence. We call on EU Member States and policy makers to support Europe’s economy and citizens in these difficult times, while continuing to work for a better legislative framework prepared for the future, suitable for omnichannel retail, “said Luca Cassetti, secretary the general of Ecommerce Europe.

Ecommerce Europe is the voice of the European e-commerce sector and represents, through its national associations, over 150,000 companies that sell goods and services online to consumers in Europe. Ecommerce Europe is working at European level to help lawmakers create a better framework for online merchants so that their sales can continue to grow.

The 2022 European e-commerce report covers 37 countries on the European continent, revealing data-driven perspectives on the current and projected size of their digital markets and consumer trends in internet use and online shopping. The report includes the latest data and trends on internet penetration, the adoption of online shopping and B2C e-commerce sales for all 37 countries, with an additional focus on data for the EU-27. It also contains interviews with leaders of top national e-commerce associations and other valuable information for traders, decision makers and wider e-commerce stakeholders.

Western Europe continues to be a leader

Western Europe is by far the strongest region in terms of B2C e-commerce sales, accounting for 63% of total in 2021. Southern Europe is in second place, with only 16% of total sales in while Central and Northern Europe come in third and fourth (10% and 9%, respectively), and Eastern Europe (2%) in last place.

In absolute terms, in Western Europe the value of online sales amounted to 450 billion euros in 2021, while in Southern Europe it amounted to 118 billion euros, and Central Europe to 70 billion euros. Northern Europe was just behind Central Europe, with 67 billion euros, followed by Eastern Europe, with sales amounting to 14 billion euros.

Other findings show that in 2021, 73% of Europe’s online population bought online, down slightly from 1% compared to 2020. According to national e-commerce associations cited in the report, the decline is smaller than expected, and in some markets online shopping has continued to grow. For the first time, Northern Europe had the highest share of online shoppers, with 86% of internet users in 2021. Northern Europe is followed by Western Europe with 84% and Central Europe with 75%.

In Eastern Europe, 46% of internet users made online purchases in 2021. In Romania, this percentage rose to 44%.

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