Publicis Groupe has bought Romanian software company Tremend, according to an announcement made Wednesday by the French marketing company, according to Agerpres.
According to the source, the transaction is to be subject to the usual approvals from the competition authority.
Tremend will be integrated into Publicis Sapient, one of the divisions of Publicis Groupe, announced Publicis Sapiens CEO Nigel Vaz.
“We are impressed by Tremend’s vision, advanced skills and capabilities around Agile methodology and its deep expertise in this market. Joining Tremend to Publicis Sapient is a strong extension of our global distributed delivery model and we expect to grow “We are also pleased with the strong cultural fit between the two organizations and look forward to working together to make an even greater impact on our clients.” stated the director general of Publicis Sapiens, quoted in the statement.
According to the press release, Tremend is one of the most dynamic independent consulting and software development companies in Central and Eastern Europe.
With advanced expertise in emerging technologies, confirmed by more than 60 million users using the solutions developed for its customers, Tremend will become the newest global hub for Publicis Sapient, the statement said.
Headquartered in Bucharest, Tremend was founded in 2005 by Ioan Cocan and Marius Hanganu and serves a wide and diverse customer base in areas such as the financial sector, automotive, telecommunications, healthcare, technology and education.
With over 16 years of experience in consulting, strategy and implementation for software projects and product management, Tremend has a team of over 650 experts in software engineering.
Publicis Groupe is one of the largest multinational marketing, PR and advertising companies, present in over 100 countries and employing approximately 80,000 specialists. The group offers complete services, from consulting to execution, combining marketing transformation and digital business transformation.
Publicis Sapient is a Publicis Groupe company that provides digital business transformation services and is the digital business transformation center of Publicis Groupe, with 20,000 employees and over 50 offices worldwide.