The French group Lagardère Travel Retail wants to reposition the Inmedio network, which currently has 231 stores in Romania, and to expand the chain with new locations, both in malls and shopping galleries, as well as through new formats or channels.

Inmedio will transform from a press and book-centric point of sale to a portfolio of modern convenience, including snacks, drinks and coffee on the go, accessories, gifts, local and international newspapers and magazines, books, as well as a variety of services.

All this will be available both in the classic spaces of modern retail networks (malls and shopping galleries), where Inmedio has a presence in 50 cities in the country, and in new formats or channels, such as islands in malls. or in their own street shops.

“Inmedio is the Lagardère Travel Retail brand with the highest recognition in the local market and which has contributed in its 20 years of existence to the development of the local retail of impulse to European standards. We are glad that, despite the volatile context, we are able to maintain our appetite for innovation and support the development of this concept. All our initiatives are the result of a concerted effort to understand the customer and aim to rethink this business in careful alignment with its needs and concerns. We also aim to look for new models of expansion and operation to diversify our urban canals. Considerable support will come from the entrepreneurial partners, with whom we continue to expand and on whom we rely for the understanding and careful service of our customers “, says Alexandru Chilea, COO Essentials Business Line.

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