Bucharest (Romania), August 7th (SeeNews) – German audio equipment manufacturer Sennheiser has officially opened its new plant in Brasov in central Romania.
After the first assembly of products began in November 2018, activity has now ramped up to full operation, Sennheiser said in a press release on Tuesday.
The factory is now fully staffed with 116 employees who focus on the assembly of professional and consumer electronics products. The plant already produces important Sennheiser models such as the HD 25 DJ headphones as well as professional products such as the new XSW-D wireless microphone series.
Together with the existing plants, the new Romanian production site is the key to the audio specialist’s strategy of investing in a strong future as an independent family company and Sennheiser to react even more flexibly to market requirements, the company said.
“I am very pleased to be able to attend the official opening of our new production site here in Brașov. With the now complete team, it is a great pleasure to welcome our new colleagues to the Sennheiser family, ”said Sennheiser Co-CEO Daniel Sennheiser. “It’s also important to acknowledge the beginning of an important relationship between Sennheiser and Braяov. We are already seeing the benefits of the city’s excellent infrastructure and its industrial and academic resources. “
The establishment of the Brasov plant is part of Sennheiser’s strategy to focus and specialize its four production sites. Production at Sennheiser’s headquarters in Germany focuses on products for the high-end consumer and professional audio market, including wireless microphones. The Sennheiser plant in Ireland specializes in transducers, while wireless microphones for the American market are manufactured at the company’s facility in the United States. The Brasov plant will focus on the manual assembly of professional and consumer electronics products.
“After the successful gradual introduction of the manufacturing activities in Brasov, it is great to see that this manufacturing location has already become an important part of Sennheiser’s production strategy,” said Violeta Balint, General Manager of the Brasov plant.
The Brasov plant will also be responsible for products such as the HD 600 series of headphones for the audiophile market, as well as professional products such as the HD 300 Pro studio monitoring headphones and the new XS Wireless Digital – a wireless microphone series for musicians and videographers.
Sennheiser first announced its plans to build its fourth global plant in Brasov in March 2018.
Sennheiser is a privately held German audio company that specializes in the development and production of a wide range of high-fidelity products, including microphones, headphones, telephony accessories and avionics headsets for home, professional and business applications.
The company operates three factories in Germany, Ireland and the USA and works with 20 sales offices and trading partners in more than 50 countries worldwide.