Since October 2019, Travel Brands is part of the DER Touristik Group, operator of the Dertour brand and one of the largest tourism companies in the world. The transaction was authorized by the Competition Council and completed as planned.
Through this step, DER Touristik Group, headquartered in Cologne, is expanding into a growing market; After taking over the network of travel agencies, it becomes the market leader. In the last month, DER Touristik has created all the organizational and commercial structures necessary to start the activity within the Eastern Europe division. “Travel Brands is the leader in the Romanian tourism market, and all the 400 employees we hire are an asset to our activities and plans in Eastern Europe,” says Sören Hartmann, CEO of DER Touristik Group.
For the travel and tourism division of the REWE Group, entering the Romanian market is a natural continuation of the development strategy in Europe. Since 2012, DER Touristik is constantly developing internationally and is today active in 16 European countries, operating 27 of its own destinations. The diversity of brands and activities of the DER Touristik Group are guarantees of a reliable partnership for customers. “Travel Brands is a well-positioned company: it is a tour operator, has a distribution network, has its own incoming operator, as well as a business travel division. We can successfully provide our clients with support throughout the travel process, for a perfect vacation – from consulting, booking all services and assistance throughout the holiday, ”added Hartmann.
According to the organizational structure of the DER Touristik Group, Travel Brands belongs to the specialized division on Eastern Europe and is already operationally integrated. For 2020, the Travel Brands portfolio will be expanded by adding additional tourism products, destinations and new services for Romanian customers.