The Cubix Hotel in Brașov, owned by N&C Turism SRL, has signed a franchise agreement with the Accor group and will become the Mercure Brașov Hotel. The 57-room property will welcome the first guests until the end of 2021, after renovation.
Accor continues to expand its portfolio in Eastern Europe, with multiple inaugurations in the region, planned in the near future. By the end of this year, after the renovation, the Cubix Brașov hotel will join the Mercure brand. The hotel will offer 57 rooms, a meeting area suitable for both social and business events and a restaurant with bar.
“With numerous successful inaugurations and an ambitious future plan, Romania is a key country for Accor. It has a high potential, due to the variety of destinations, and an attractive offer for both leisure and business tourists. Accor is a world-leading player in the field of hospitality, which fully meets the needs of tourists and offers a strong portfolio, which includes the most popular brands and destinations. A world-class loyalty program and the ALLSAFE label, one of the strictest health and safety protocols in the field of tourism, add to the Group’s strengths. Our portfolio and continuous innovation recommend us as a reliable partner for investors. Brasov is an important city in Romania, due to its numerous business opportunities and its strategic position in the center of the country “, says Cătălina Roșu, Accor Development Director for Romania, Bulgaria, Moldova and the Czech Republic.
The city of Brașov is the administrative center of Brașov County, located in the historical region of Transylvania. Currently, it hosts numerous Romanian and international companies in the IT field, which increase the economic value of the city. Due to its history and positioning in the middle of the mountains, Brasov is one of the most visited places in Romania and offers a great tourist potential.
The owner of the Cubix hotel is the company N&C Tourism SRL, owned by the local entrepreneurs Daniel Chivu and Radu Niculescu, who are also the owners of several restaurants in Brașov.