The redefinition of the Inmedio concept is the result of a project in which the Lagardère Travel Retail team in Romania worked hard in 2017. At the same time, a significant contribution was made by the transfer of know-how from the global Lagardère Travel Retail division.
The modernization of the Inmedio concept – the most well-known brand in the portfolio of Lagardère Travel Retail Romania, with a network of over 180 stores nationwide – shows the company’s commitment to offer customers and business partners the most suitable products and services.
The new Inmedio concept has a distinct design and offers customers a varied portfolio: event tickets, lottery services, electronic upload, bill payment, RCA and much more.
Petruța Ioniță, Head of Marketing & Category Management, Lagardère Travel Retail România: “The official launch of the new Inmedio concept by remodeling the store in the Carrefour Orhideea shopping gallery is not accidental. We chose this location because for us it has a symbolic importance, being the first Inmedio store in Romania, opened in 2003. Our goal is to offer Inmedio customers a pleasant experience in our stores by optimizing the offer of products and services, both by aligning to new consumer trends as well as retail design trends. ”
Lagardère Travel Retail is one of the four divisions of the Lagardère Group and is a global leader in the passenger retail industry. The division operates 4,500 stores through the Travel Essentials, Duty Free and Foodservice concepts in airports, railway stations and other concessions in 34 countries and generates sales of 4 billion euros (fully managed).