The international media group Antenna, with investments and operations in North America, Europe and Australia, has acquired the AXN, Sony and Viasat television channels in Central and Eastern Europe and on-demand services.
Newly acquired entertainment channels and on-demand services reach a 90% penetration rate of the television market, with over 24 million subscribers in 12 territories: Poland, Hungary, Czech Republic, Romania, Bulgaria, Slovakia, Croatia, Serbia, Slovenia , Bosnia and Herzegovina, Northern Macedonia and Montenegro.
The 22 channels, which include established brands AXN and Viasat, offer a generous combination of original productions and international programming from major studios, including Sony Pictures Entertainment, CBS, Warner Bros., NBC Universal, Disney and eOne, which inspires a significant number. of loyal, dedicated fans with a strong affinity for the brand.
Antenna Group will seek to expand its offer on each channel, offering news and entertainment, including content from top studios, as well as locally produced content, to ensure successful audience growth and maximize distribution. Antenna Group is interested in new investment opportunities in the area of production companies, TV channels or OTT services in the region.
Antenna Group currently reaches a global audience of over 150 million people. In Central and Eastern Europe, Antenna Group has a unique track record of investment, managing to create an exceptional value of over 1 billion euros in Serbia, Montenegro, Bulgaria, Romania and Eastern European markets. With extensive experience in the area of investment in TV and content for over 30 years, the group is ideally positioned to further develop newly acquired TV channels.
“As Antenna Group continues to invest in global media opportunities, the Central and Eastern European region remains a focus for us. We have been investing in this region for over 20 years in order to provide the best local entertainment and news content. This acquisition is another step in this direction, while offering new opportunities for growth in these markets, “said Theodore Kyriakou, President of Antenna Group.
Antenna Group is an international media, content and entertainment organization that owns and operates a diverse portfolio of global media assets across multiple platforms: television, OTT, radio, digital, music, publishing and education in Europe, North America and Australia. . Antenna was one of the first investors in Facebook, Twitter and Spotify.
Sony Pictures Television (SPT) is one of the leading content providers in the television industry, producing, distributing and managing programs worldwide, for every genre and for every platform.
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